On June 21, 2016, The Produce News published an "article" titled "Equitable Food Initiative partners with industry to advance labor issues." The piece touts the Equitable Food Initiative as a "'one-stop-shop' certification covering labor, pest management, and food safety standards."

The story, which also contains a three-minute video of EFI executive director Peter O'Driscoll lauding the benefits of EFI, appears indistinguishable from an editorial or a news article. In reality, it is a paid advertisement.

Jeff Janas

Pages

Food Safety

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