The first edition of FIRA USA, the cutting-edge agtech robotics conference, will be held from Oct. 18-20, 2022 in Fresno, and Western Growers members are eligible for a 15% discount on registration through the end of June.

Co-sponsored by GOFAR-FIRA, the University of California and Western Growers, FIRA USA 2022 is a unique event dedicated to robotics, autonomous systems and technologies for farming. Specialty crop growers will discover state-of-art innovations to tackle labor shortages and environmental issues.

Ann Donahue

The Perishable Agricultural Commodities Act (PACA), enacted in 1930, is a law that authorizes the regulation of the buying and selling of fresh and frozen fruits and vegetables in interstate and foreign commerce while suppressing unfair and fraudulent trading practices. While many aspects within the produce industry have evolved, e.g., farming practices, food safety integration, and digital utilization to name a few, the laws in place to regulate the fresh produce sector haven’t necessarily kept pace with the 21st century.

Bryan Nickerson


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Western Growers members care deeply for the food they grow, the land they sustain, the people they employ, and the community in which they live.