On this episode of Voices of the Valley, Simon Pearson, Founding Director of The Lincoln Institute of Agri-Food Technology, shares insight into how aiming for lofty heights gives a better perspective on potential solutions to agriculture’s workforce challenges.
“We started with the hard problem - a bit like a moonshot - and then as we actually did that work we sort of went 'Hmmmm, hang on a minute, there’s a few low-lying opportunities here,'” he says.
