Jeff Morrison, the Director of Innovation and New Technology at Grimmway Farms, joins the podcast to discuss how he uses his interest in the business side of agriculture to dictate the choices his company makes on the technology side.

For Morrison, solving the puzzle of how best to use agtech to make a return on a company's investment is a universal concern, and he's traveled extensively throughout Europe and Australia to learn how they have worked to solve the problems now faced by farmers in the Western U.S.

Ann Donahue

Registration is now open for YCEDA’s free 2022 Impatiens Necrotic Spot Virus Workshop on Aug. 17 to help area growers prepare for the upcoming Yuma produce season.

The workshop will take place at the Yuma Agricultural Center, 6425 W. 8th St. Lunch will be offered at 11:30 a.m, with the workshop itself lasting from noon – 4 p.m.

The agenda includes presentations on the Epidemiology of Impatiens Necrotic Virus; 2022 Update on Thrips and INSV in the Salinas Valley and the Impact and Management of Western Flower Thrips and INSV in Desert Lettuce.

Robert Medler


Join Western Growers

Western Growers members care deeply for the food they grow, the land they sustain, the people they employ, and the community in which they live.