Date: Aug 18, 2020

Are you interested in learning how to use social media as a tool for industry advocacy? Do you know your social media archetype, or why it even matters? Then join your fellow WG Women this Thursday, August 20, for the first of a two-part virtual social media workshop aimed at helping you tell the right story, at the right time, to the right people, in the right way. Space is running out, so be sure to register now! WG Women must attend both sessions to earn credit for the workshop.

Workshop 1.1: Social Media Archetypes

You will learn about the seven archetypes of social media – and discover your own social media archetype! Understanding your personal social media archetype will allow you to position your content in a manner most relevant to your audience. You will also learn how to effectively listen to conversations in your social media network. The training will be provided by digital-first communications experts from Unearth.

Thursday, August 20

1:00 p.m. – 3:00 p.m.

Click here to register for Workshop 1.1 Social Media Archetypes.

WG Women

Launched in February 2020, the WG Women Program seeks to prepare women for positions of leadership within Western Growers and the fresh produce industry. Women who participate in the program have access to a series of on-going virtual and regionally-based activities aimed at supporting professional growth, including mentorship, networking, leadership training, advocacy and community outreach.

Click here to learn how the WG Women Program can help you achieve your career goals.  

WG Staff Contact

Kim Sherman
Senior Director, Membership
949-885-2265

Start Growing Today

Farming has never been more challenging, which is why Western Growers invests in fully committed advocates – your advocates – in Sacramento, Phoenix, and Washington, D.C.  Only Western Growers offers members so many business services, supported by more than 400 dedicated employees.