Date: Nov 02, 2021

Growers are facing a multitude of threats, including chronic labor shortages and mounting regulatory and marketplace demands. Western Growers believes that harvest automation will be essential to helping growers adapt to these unprecedented challenges.

The Global Harvest Automation Initiative aims to automate 50 percent of the fresh produce harvest within 10 years through a series of projects involving growers, automation startups and key industry players.

To accomplish this, WG needs your input to help establish baseline data on the current impact of automation in the fresh produce industry. This data will be valuable in attracting additional innovation, talent and funding to the harvest automation space.

All responses are confidential and data from the research will be reported only in the aggregate. Your company may be contacted by the project team for additional follow up. Survey closes on Monday, November 29, 2021.


For questions, contact Walt Duflock at

WG Staff Contact

Walt Duflock
Vice President of Innovation

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