Date: Jul 23, 2020

Western Growers, United Fresh Produce Association (UFPA) and Produce Marketing Association (PMA) are hosting a webinar on August 5, 2020, that will provide an in-depth overview of the recently-released FDA New Era Blueprint.

The blueprint outlines the approach FDA will take over the next decade to usher in the New Era of Smarter Food Safety. The “Beyond the Blueprint Bullets: Produce Perspectives on the FDA New Era of Smarter Food Safety” webinar will go beyond the numerous bulleted framework points to share the insights, implications, anticipated impacts and opportunities for engagement in the journey with FDA.

Western Growers, UFPA and PMA are committed to fostering a more streamlined, efficient, innovative and, as appropriate, collaborative process for guidance, policy and regulation. A key element of this webinar will be to identify the approaches, needs, barriers and timeline to advance the concepts proposed in the New Era document.


Beyond the Blueprint Bullets: Produce Perspectives on the FDA New Era of Smarter Food Safety

Date: Wednesday, August 5, 2020

Time: 11 a.m. – 12 p.m. PT/2 p.m. – 3 p.m. ET.


  • De Ann Davis, Senior Vice President of Science, Western Growers
  • Jennifer McEntire, Senior VP of Food Safety and Technology, United Fresh Produce Association
  • Trevor Suslow, VP Food Safety, Produce Marketing Association

Cost: Free


For more information about FDA’s New Era Blueprint, visit the New Era of Smarter Food Safety website register for the August 5 webinar.

WG Staff Contact

Sonia Salas
Assistant Vice President, Food Safety, Science & Technology

Start Growing Today

Farming has never been more challenging, which is why Western Growers invests in fully committed advocates – your advocates – in Sacramento, Phoenix, and Washington, D.C.  Only Western Growers offers members so many business services, supported by more than 400 dedicated employees.

You May Also Like…