Date: Jun 28, 2016

On June 21, 2016, The Produce News published an "article" titled "Equitable Food Initiative partners with industry to advance labor issues." The piece touts the Equitable Food Initiative as a "'one-stop-shop' certification covering labor, pest management, and food safety standards."

The story, which also contains a three-minute video of EFI executive director Peter O'Driscoll lauding the benefits of EFI, appears indistinguishable from an editorial or a news article. In reality, it is a paid advertisement.

Yesterday, The Produce News ran a joint response issued by Western Growers, California Citrus Mutual

California Fresh Fruit Association, and Florida Fruit & Vegetable Association calling out the misleading piece while also taking the opportunity to set the record straight on the EFI’s agenda.

Read the full joint response.

For more information, contact Jason Resnick at (949) 885-2253.  

WG Staff Contact

Jeff Janas
Manager, Communications

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