On June 21, 2016, The Produce News published an "article" titled "Equitable Food Initiative partners with industry to advance labor issues." The piece touts the Equitable Food Initiative as a "'one-stop-shop' certification covering labor, pest management, and food safety standards."
The story, which also contains a three-minute video of EFI executive director Peter O'Driscoll lauding the benefits of EFI, appears indistinguishable from an editorial or a news article. In reality, it is a paid advertisement.
Yesterday, The Produce News ran a joint response issued by Western Growers, California Citrus Mutual
California Fresh Fruit Association, and Florida Fruit & Vegetable Association calling out the misleading piece while also taking the opportunity to set the record straight on the EFI’s agenda.
For more information, contact Jason Resnick at (949) 885-2253.
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