Western Growers and its Center for Innovation & Technology recently hosted #innovationweek where all WG and WGCIT social media accounts—Facebook, Twitter and Instagram—spread awareness about the innovations coming out of the Center, as well as highlighted the WG members who are implementing creative solutions on their farm.

The social media pages featured posts such as profiles of the entrepreneurs working out of the WGCIT; innovative solutions implemented on the farm to solve issues such as lack of water supply; and groundbreaking discoveries that have revolutionized the ag industry.

The social media initiative reached 62,000 people and garnered 20,230 video views and 3,000 comments, shares and likes. 

Click here to see all the #innovationweek videos, images, profiles and stories.