Date: Nov 21, 2022

The Western Growers Center for Innovation and Technology (WGCIT) hosted its November “Lunch and Learn” series on Nov. 15 with speaker Matthew Hoffman, PhD, Plant Health Technology Lead of Research and Development with Driscoll’s.

Nearly 15 startups attended the session, where Hoffman spoke on his area of concentration in technology and outreach program leadership at Driscoll’s. In particular, Hoffman discussed the challenges of getting new technologies and innovations adopted within the industry, Driscoll’s method of searching for solutions to issues it’s facing and finding champions within the organization to support change.

For more information about the WGCIT and future events, please contact Executive Director Dennis Donohue at

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Michelle Rivera
Communications Manager

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