In just three short years, the Viva Fresh Expo has catered to sold out crowds and increased buyer attendance by over 140%. Hosted by the Texas International Produce Association (TIPA), Viva Fresh focuses on networking, education and building relationships in a relaxed and intimate setting.
- Supermarket Retailers
- VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers
- Foodservice Operators and Distributers
- Produce Brokers and Buyers
- Growers and Shippers
- Commodity Boards
- Industry Suppliers
Join Western Growers
Western Growers members care deeply for the food they grow, the land they sustain, the people they employ, and the community in which they live.