Empower yourself to use social media as a tool for industry advocacy. Building on our first virtual social media class where we learned about the seven archetypes of social media, join us for an in-depth look at effective social media tactics. The training will be provided by digital-first communications experts from Unearth.

Workshop 1.2: Social Media Cocktail Party
Using the analogy of attending a cocktail party, you will take a deep dive into effective Facebook, Twitter and Instagram tactics. Just like a cocktail party in real life, you will learn how to get dressed, i.e. perfect your social media profile; listen to conversations, i.e. find and follow your target audience; and join in the conversations, i.e. create content as outlined by your archetype.

Event Time: 

Thursday, September 17, 2020 - 1:00pm to 3:00pm

Join Western Growers

Western Growers members care deeply for the food they grow, the land they sustain, the people they employ, and the community in which they live.