Empower yourself to use social media as a tool for industry advocacy. Building on our first virtual social media class where we learned about the seven archetypes of social media, join us for an in-depth look at effective social media tactics. The training will be provided by digital-first communications experts from Unearth.
Workshop 1.2: Social Media Cocktail Party
Using the analogy of attending a cocktail party, you will take a deep dive into effective Facebook, Twitter and Instagram tactics. Just like a cocktail party in real life, you will learn how to get dressed, i.e. perfect your social media profile; listen to conversations, i.e. find and follow your target audience; and join in the conversations, i.e. create content as outlined by your archetype.
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