Event Articles

The dates for the second annual FIRA USA event have been set for Sept. 19-21, 2023 in Salinas, Calif.

Mark calendars and set travel plans, as last year’s event demonstrated why this is an event that’s not to be missed. More than 900 people went to the Fresno event in October 2022 and attended panels, saw developments in agtech, interacted with other attendees and witnessed cutting-edge equipment in action in the field.

The 2023 FIRA USA event is slated to carry on the establishing tradition of dynamic panels and engaging demonstrations set by the 2022 event.

Kara Timmins

Listen to keynote speakers, plenary sessions and panel discussions. Experience an exhibition of biological solutions. Meet growers and peers from all over the world.

The 2023 Salinas Biological Summit on June 20-21, 2023 is shaping up to be a must-attend event for Western Growers members to connect with startups, corporate players, investors, and regulators and to gain a global perspective on biological inputs.

In the first WGCIT Lunch & Learn event of the year, Mark Mason from Huntington Farms shared his thoughts about the future of agriculture, both in terms of workforce development and how to integrate new innovation into existing systems.

Mason, who manages Huntington Farms’ location in the Salinas Valley, spoke about the potential for the Next-Gen Ag Workers program, coining the term “two-year tech,” and his hope to hire these students for his ranch.

Kara Timmins

Sign up now for the in-person Pre-harvest Product Sampling and Testing Workshop taking place on January 31 at the Yuma Center of Excellence for Desert Agriculture (YCEDA). This event will be organized by Western Growers and California Leafy Greens Marketing Agreement (LGMA).

The agenda for the event will include topics related to establishing a testing program, lab processes, testing methods, Q&A and a field sampling demonstration.

Kara Timmins

Registration is open for the Agricultural Personnel Management Association (APMA) Forum, a must-attend event for human resources, labor and safety professionals working in agriculture. The APMA Forum will take place on January 18-20, 2023, at the Monterey Plaza Hotel. A packed schedule of seminars is filled with content to fulfill the promise of the event’s theme of “Bridging the Gap from Compliance to Excellence.”

As part of Western Growers’ efforts to bring innovative technologies directly to growers, the WG Center for Innovation & Technology is hosting “AgTechx – Harris Ranch” on July 10, 2018.

AgTechx – Harris Ranch will feature educational forums and robust networking opportunities while showcasing cutting-edge innovations for the agricultural community. It will also include an engaging keynote address from a notable tech leader in Silicon Valley.

Activities and highlights include:

Hank Giclas



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