November 2010: Traceability, Food Safety, Sustainability

Cost of doing business but ROI is evident

Having a full blown food safety program in today’s fresh fruit and vegetable industry is merely the ticket to play. No company can afford to send their product to the commercial market without a detailed food safety program in place. And even if they wanted to, no buyer would accept that product if it wasn’t backed by such a program.

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Western Growers members care deeply for the food they grow, the land they sustain, the people they employ, and the community in which they live.