SALINAS, Calif. (December 4, 2015) — December 10 will feature the grand opening of an agricultural technology incubator aimed at bringing innovative entrepreneurs together with farmers and other agricultural companies to bring forward creative solutions to the biggest challenges facing agriculture.

What

A grand opening ceremony to launch the Western Growers Center for Innovation & Technology (WGCIT)

When

December 10, 2015

4:00 p.m. – 4:15 p.m.

Followed by an open house until 7:00 p.m.

Where

Western Growers Center for Innovation & Technology (first floor of the Taylor Farms headquarters building), 150 Main Street, Salinas, CA

Who:               Tom Nassif, President and CEO, Western Growers

                        Bruce Taylor, Chairman and CEO, Taylor Farms

                        Vic Smith, President and CEO, JV Smith Companies

                        Larry Cox, Owner, Lawrence Cox Ranches

PLUS: Several of the first agricultural technology innovators establishing a presence in the Center

Why               

In an era of diminishing natural and human resources and growing regulatory and marketplace demands, the future of agriculture depends on technology. The WGCIT will serve as a hub for the accelerated development and rapid deployment of innovative solutions to help farmers feed more people with fewer inputs.

To solicit further comments or schedule an interview with Tom Nassif, Western Growers President & CEO, please contact Cory Lunde at (949) 885-2264. Additionally, representatives from start-up technology companies will be on hand and available for media interviews.