IRVINE, Calif.–If a picture is worth a thousand words, then an infographic can be worth at least 1001. Western Growers is currently rolling out a campaign to help educate external audiences like opinion leaders, elected representatives and journalists about what Western Growers farmers do and what they require in order to continue to be able to provide nutritious fresh fruits, vegetables and tree nuts for the health of the nation.
An infographic is a visual representation of information. It’s often used to break down complex and large quantities of information so it’s easier for the reader to understand. The WG infographic can be viewed here. This is another way Western Growers communicates the benefits and challenges of farming to those who may have forgotten where their food comes from.