September 6, 2022

Western Growers Debuts ‘Water for Farms’ Online Video Series

IRVINE, CALIF. (Sept. 6, 2022) – Western Growers is debuting five documentary short videos online today that give first-hand accounts of how the unrelenting historic drought is hurting Caifornia farmers.

Produced in association with the California Farm Water Coalition, the videos show the drought’s impact on consumers via stories from Booth Ranches in Orange Cove, Calif., Del Bosque Farms in Firebaugh, Calif.; HMC Farms in Kingsburg, Calif. and Woolf Farming in Huron, Calif.

The videos are available in their entirety now on the Western Growers YouTube channel, and will be rolled out on WG and CFWC social platforms over the next month. Click here for a playlist of all the videos; links for individual videos and their embed codes are available below.

Water for Farms overview

The current drought has exposed what happens when we fail to prepare. California farmers are now facing drastic cuts in water. Without water, there will be less food on our grocery store shelves.

https://youtu.be/ogRebK-kTEw

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/ogRebK-kTEw” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Booth Ranches: Oranges

Almost 90 percent of the fresh oranges we buy in store come from California. This year, Booth Ranches has already pulled out 100 acres of healthy orange trees, with potentially more on the way.

https://youtu.be/G8WiFsmKCjs

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/G8WiFsmKCjs” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Del Bosque Farms: Cantaloupes

This year, Del Bosque Farms cut back on cantaloupe production by 15 percent. That represents 3 million pounds of cantaloupes gone from your grocery store shelves.

https://youtu.be/I38uKHDsDpk

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/I38uKHDsDpk” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

HMC Farms: Plums

HMC Farms ripped out 100 acres of plum trees this year, which represents the annual consumption of one million Americans.

https://youtu.be/cuswulYeid4

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/cuswulYeid4” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Woolf Farming: Tomatoes

Woolf Farming cut back its tomato production by 50 percent this year. Fewer tomatoes mean you’ll be paying more for your ketchup, pizza sauce and tomato soup.

https://youtu.be/5GHNmT9dtEM

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/5GHNmT9dtEM” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

For more information, please contact:

Ann Donahue

(949) 302-7600

[email protected]

About Western Growers:

Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in California, Arizona, Colorado and New Mexico. Western Growers’ members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including half of America’s fresh organic produce. Connect and learn more about Western Growers on Twitter and Facebook