By Walt Duflock, Vice President, Innovation

The cost for an agtech startup to build its initial product and get it into market are among the highest for any tech segment. It frequently runs $50-100 million to get a version 1.0 product into market with partners or direct sales teams that can sell and support it.

Driscoll’s has long been an innovator in the fresh produce industry as it was among the first grower-shippers to establish a proprietary breeding program. Today it has a robust research and development team affecting all aspects of its company. It still has an innovative crop breeding program, and has brought that same forward-thinking passion to water efficiency, labor improvements, agtech adoption, global marketing and sustainability efforts.

Tim Linden

Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Western Growers provides a lobbying voice in state and federal government, affordable health benefits, technology and innovation development, transportation solutions, legal and human resources guidance and more.

Behind the association are more than 400 employees who are dedicated to serving America’s food heroes; here is an inside look at two of Western Growers’ champions.


Kelly Graves

Tim Linden