Thousands of California farmers today feel like the mythological Cassandra, daughter of the King of Troy. Her beauty caught the eye of Apollo, who felt compelled to give the princess a gift – the ability to see the future. However, when Apollo’s love for her was unrequited, the Greek god cursed Cassandra so that no one would believe her prophecies. Thus, she was forced to live the rest of her days knowing the tragedies to come, yet powerless to change the course of events.

Tom Nassif


About Nassif's Notes

My intention for Nassif’s Notes is to provide a regular forum for Western Growers members, policymakers, reporters and the general public to engage in meaningful dialogue around key issues impacting fruit, vegetable and tree nut farmers in Arizona, California and Colorado. I will use this blog to provide commentary on timely topics, events and people, hopefully furthering the public discourse. From time to time, I will also ask Western Growers staff to weigh in on relevant subjects. Through it all, I invite your thoughtful and respectful participation.