Eric Reiter serves as Senior Vice President California Operations and Baja for Reiter Affiliated Companies (RAC), the largest fresh multi-berry producer in the world. As a fifth-generation farmer, Eric combines a legacy of farming knowledge along with innovative practices that help propel his team towards the future of farming.
Before stepping into his current position, Eric was overseeing RAC’s California Operations & Production where he led the California management team based in Watsonville, Santa Maria and Oxnard. Eric is also a Director of the Driscoll’s Board.
In 2006, Eric obtained a Bachelor of Arts in Business at the University of Southern California with a concentration in Entrepreneurship and Business Communications. After graduating college, Eric was captain of the sailing vessel, Windekind, leading and managing his crew in small living conditions while navigating 15,000 nautical miles through 18 different countries. With his skills and ability to solve problems and motivate a team, he and his crew safely completed the trip.
Eric joined the board in 2019.