Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms.
Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products and health care. Also a passionate writer and editor, Michelle has worked for a variety of media outlets, which include international B2B magazines, digital trade publications and daily newspapers.
She has a bachelor’s degree in both Journalism and English from the University of Massachusetts – Amherst, with a minor in psychology. When she isn’t at work, Michelle enjoys traveling, working on her novel and talking about anything related to Star Wars.