Date: Jan 28, 2011

IRVINE, CA. (Jan. 28, 2011)

Western Growers is pleased to announce Growers’ Technology Solution, a suite of technology solutions for growers that will facilitate the collection, tracking, management, storage and output of the often complicated areas of traceability, sustainability and food safety information. Western Growers has endorsed two “best in class” providers, FoodLogiQ and TRUETRAC to offer comprehensive solutions to Western Growers’ members and their individual and unique needs.

“Our members are continually pressured by the marketplace and regulatory agencies to provide documentation and data that describe their food safety programs, product attributes, sustainability practices and other operations,” said Hank Giclas, senior vice president of science, technology and strategic planning for Western Growers. “This technology solution can provide easy access to information to trace where a product is at any time, and will allow growers to communicate product attributes, from the field to any point in the supply chain, including the consumer, in the event of a recall. Services offered by FoodLogiQ and TRUETRAC are designed to help growers stay ahead of the curve and prepared for future Produce Traceability Initiative compliance requirements.”

Western Growers believes the future will require even more transparency in the supply chain, dictated by the consumer, the marketplace and the regulatory community. By providing discounted turnkey solutions to address traceability, sustainability and food safety needs and requirements, Western Growers hopes to help growers improve their competitive position, capitalize on market opportunities associated with enhanced data management, and ultimately prepare for the future.

“We are privileged to be able to work with Western Growers and its members to provide growers, packers and shipper of all sizes with an affordable, reliable technology solution which enables companies to protect their brands by proactively managing data throughout the supply chain,” said Andy Kennedy, president of FoodLogiQ.

“Food safety, traceability and sustainability are the most critical issues in today’s food economy, and we’re honored to help Western Growers take a leadership role in addressing them,” said TRUETRAC General Manager Ray Connelly

Work on the Growers’ Technology Solution (GTS) will begin immediately, Giclas said, with the goal of implementation by the end of the first quarter of 2011. “We view this as a tremendous opportunity for WG members to gain knowledge and efficiency from data collection, analysis and retrieval,” Giclas explained.

This technology solution is offered to Western Growers’ members at discounted rates. If you are not a member, and would like to inquire about joining Western Growers, please contact WG’s Randy Hause at If you are already a Western Growers member and are interested in these services, please contact the vendors directly for more information, including pricing for your specific needs and reference membership with Western Growers to obtain discounted rates.

About Western Growers:

Western Growers is an agricultural trade association whose members from Arizona and California grow, pack and ship 90 percent of the fresh fruits, nuts and vegetables grown in California and 75 percent of those commodities in Arizona. This totals about half of the nation’s fresh produce. Western Growers is headquartered in Irvine, Calif.

About FoodLogiQ:

FoodLogiQ® LLC is a leading provider of traceability and food safety software enabling producers, processors and retailers to ensure they are providing safe food products to the consumer. FoodLogiQ’s software platform combines traceability, quality management, food safety compliance and consumer mobile applications in a single integrated community collaborative application. Leveraging its workforce of sales and marketing professionals dedicated to produce, third party logistics company C.H. Robinson will introduce FoodLogiQ's technology solution to thousands of its global business relationships in the agricultural, food and beverage industries.


TRUETRAC™ offers affordable, turnkey, Web-based and mobile technology solutions for companies of all sizes in the agribusiness community. TRUETRAC’s SaaS infrastructure is targeted for Traceability, Food Safety and Crop Management needs through a suite of software modules including ItemTrac™, LabelTrac™, HarvestTrac™, LaborTrac™, AuditTrac™, and CropTrac™. The company headquartered in Salinas, Calif., partners with the Bunzl’s North American operation, the exclusive distributor of all TRUETRAC solutions.

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