Date: Mar 19, 2010

BASF Corp. sponsors a series of six half-day workshops for industry professionals to kick off March 25

IRVINE (March 19, 2010) - Western Growers and the Traceability Institute have announced the dates for a series of seven half-day workshops that highlight the opportunities for a return on investment and focus on the business drivers and compliance challenges associated with produce traceability.

“The series of “Traceability Boot Camps” launches March 25 in Salinas, Calif., and continues into six other key produce-growing regions including Oxnard, Calif. (March 31), Fresno, Calif. (April 6), Santa Maria, Calif. (April 14), Yuma, Ariz. (April 19), Brawley, Calif. (April 20) and Indio, Calif. (April 21).
“We are not endorsing a particular supplier nor are we presenting a viewpoint as to what growers and shippers should do,” said Western Growers Senior Vice President of Science and Technology Hank Giclas. “There are a lot of questions surrounding traceability, and these seminars have been designed to answer many of those questions, putting the grower-shipper community in the position of making informed decisions about which path they should go down.”

“These unique and highly interactive workshops, which will showcase practical information to technical and non-technical managers, are being offered to industry professionals from Western Growers member companies and non-member companies,” said Cristian Barcan, cofounder and partner in the Traceability Institute. “By attending, individuals will learn the fundamental components of a traceability program, how to maximize their return on investment, as well as key information on traceability programs like the Produce Traceability Initiative (PTI).”

Through a sponsorship by BASF Corp., discounted registration is available for the Traceability Boot Camps. Registration information is available on-line from Western Growers web site at

Western Growers is an agricultural trade association whose members from Arizona and California grow, pack and ship ninety percent of the fresh fruits, nuts and vegetables grown in California and seventy five percent of those commodities in Arizona. This totals about half of the nation’s fresh produce.

The Traceability Institute enables organizations and individuals to achieve excellence in the field of traceability. Our mission is realized through education, training, research, certification, professional advice, and practical implementation of traceability solutions that fully meet customer requirements and budgets. More information is available online at

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