In an effort to provide consumers with an inside look into farming, Western Growers hosted its first Instagram Takeover last week. The social media posts during the Instagram Takeover, which featured Jack Vessey of Vessey & Co., reached more than 22,830 people – a 305 percent increase from the week prior.
Vessey is a fourth-generation farmer and the third generation of Vessey’s to serve on the Western Growers Board of Directors. During the Takeover, Vessey shared how fresh produce is grown and packaged; showcased the work of farmworkers; and provided an inside look into what a “typical” day looks like for him.
An Instagram Takeover is a collaboration between two Instagram users, usually a brand and an influencer of a specific industry, whose goals are to expand fan bases, increase engagements and build brand awareness.
Following the Instagram Takeover, Western Growers’ Instagram profile generated nearly 520 interactions (a 65 percent increase from the week prior) and gained 150 new followers. After receiving such good feedback, Western Growers plans to schedule member Instagram Takeovers on a monthly basis. To see future Instagram Takeovers, follow Western Growers on Instagram at https://www.instagram.com/western_growers/.
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