Two infographic videos have educated nearly 310,000 consumers on the importance of California and Arizona farmers and their role in producing the nation’s fresh fruits, vegetables and tree nuts. These videos, which showcase statistics and facts about agriculture in California and Arizona in a compelling video, were posted on Western Growers’ (WG) Facebook and Twitter pages.
Data highlighted in the videos include figures such as the following:
- California produces 60% of the fresh produce grown in the United States.
- 99 percent of the farms in Arizona are family owned and operated.
- California leads the nation in the production of more than 50 different fruits, vegetables and tree nuts.
- More than 1/3rd of all U.S.-grown lettuce comes from Arizona.
These two infographic videos are the latest project in WG’s ongoing video initiative to close the gap between consumers and where their food comes from. The video focusing on Arizona farms reached almost 11,000 people and received about 750 engagements (comments, likes and shares). California’s video reached approximately 297,500 people and garnered engagement from nearly 30,000 viewers; this includes 3,000 viewers sharing the video within their own social networks. No other WG video has been circulated around the internet this rapidly or received this high of an organic reach or engagement before.
In 2017, WG launched a video initiative to educate consumers on farming practices. These short videos are posted on WG’s Facebook, Instagram and Twitter and cover topics such as innovative conservation methods; agricultural technology being deployed in the field; dispelling common myths/misperceptions about agriculture; an inside look into processing; and sharing WG members’ personal farming journeys. To date, more than 1.8 million people have viewed the 240 total videos that have been posted on WG’s social media sites.