As stewards of the land in California’s Central Valley, Woolf Farming Company is committed to employing sustainable farming practices that allow them to bring delicious, high quality specialty crops to our homes every day.

The roots of Woolf Farming Company trace back to 1974 when Jack Woolf, after completing his military service in WWII, returned to the fertile San Joaquin Valley and ventured into specialty crop cultivation. In the years since then, Jack’s son, Stuart Woolf, has taken their dynasty to new sustainability heights. Utilizing solar, water efficiency, and pollinator health among many other sustainability practices, Woolf Farming is working hard to enhance the productivity of their land.

“Sustainable and regenerative ag practices are important to me, and I can’t think of a better thing to do than pass on this legacy of land onto the next generation, and in better shape than it was received,” says Stuart Woolf, President & CEO of Woolf Farming Company.

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Episodes of “America’s Heartland” can be viewed on your area’s PBS station – check your local listings for exact date and time; more than 90 percent of all PBS stations in the country carry the show – as well as on PBS.org; the PBS standalone app; “America’s Heartland’s” website and YouTube; as well as weekly on RFD-TV. “America’s Heartland” is a production of Sacramento’s PBS KVIE.