Date: Jul 20, 2021
Category:

IRVINE, CA (July 20, 2021) – In “Farm Fresh,” a series of videos released today on YouTube by Western Growers, we celebrate the extraordinary skills and ingenuity of the farmers and farmworkers who work to bring food to America’s tables. In previews posted to Facebook, the “Farm Fresh” series received almost 14 million views.

“Farm Fresh: Harvesting” highlights the speed, precision - and yes, knife skills - that are required to harvest everything from broccoli to colored cauliflower to celery.

“Farm Fresh: Processing” showcases how produce - including avocados, baby carrots and garlic - is prepared and packaged en route to market.

“Farm Fresh: Robots, Machines and Automation” reveals the cutting-edge and unique technology used by farmworkers, such as self-driving wheelbarrows, automatic wrapping systems and plant tape.

Embeds for these videos from Western Growers members are available below; a playlist also can be found on our Facebook account.

Farm Fresh: Harvesting

<iframe width="560" height="315" src="https://www.youtube.com/embed/eHWBMY2Lc84" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Farm Fresh: Processing

<iframe width="560" height="315" src="https://www.youtube.com/embed/sIZuYgyRu3A" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Farm Fresh: Robots, Machines and Automation

<iframe width="560" height="315" src="https://www.youtube.com/embed/6QRqBsNLbeY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

About Western Growers:
Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in California, Arizona, Colorado and New Mexico. Western Growers' members and their workers provide over half the nation's fresh fruits, vegetables and tree nuts, including half of America's fresh organic produce. Connect and learn more about Western Growers on Twitter and Facebook

Your Media Contacts

Senior Director, Strategic Initiatives & Communications
clunde@wga.com
949-885-2264
Senior Manager, Communications
smetzinger@wga.com
949-885-2256
Media Relations Manager
adonahue@wga.com

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