Western Growers, United Fresh Produce Association (UFPA) and Produce Marketing Association (PMA) hosted a webinar on August 5, 2020, that provided an in-depth overview of the recently-released FDA New Era Blueprint.

The blueprint outlined the approach FDA will take over the next decade to usher in the New Era of Smarter Food Safety. This webinar went beyond the numerous bulleted framework points to share the insights, implications, anticipated impacts and opportunities for engagement in the journey with FDA.

Western Growers, UFPA and PMA are committed to fostering a more streamlined, efficient, innovative and, as appropriate, collaborative process for guidance, policy and regulation. A key element of this webinar was identifying the approaches, needs, barriers and timeline to advance the concepts proposed in the New Era document.

Click HERE to access Western Growers comments to FDA’s 2019 request for comments on the Blueprint.

Join Western Growers

Western Growers members care deeply for the food they grow, the land they sustain, the people they employ, and the community in which they live.