August 1, 2023

How the Western Growers Transportation Program Delivers for Shippers

It’s hard to believe that a year has flown by since Lauren Singh took charge of the Western Growers Transportation Program (WGTP). Over the past year, we have witnessed significant changes in the transportation market, shifts in consumer demand at the store level and evolving transportation requirements from our members.

During this time, the WGTP successfully implemented Navisphere® technologies for numerous members, resulting in enhanced efficiencies, real-time visibility, cost savings, improved reliability and positive customer experiences. We also noticed a rise in demand for specific modes such as Less Than Truckload (LTL) shipping and warehousing.

About WGTP:

The WGTP remains an exclusive benefit available to our esteemed Western Growers members. Through our partnership with C.H. Robinson, we provide a personalized program tailored to meet the complex needs of challenging supply chains. By leveraging state-of-the-art logistical technology, we optimize distribution patterns and reduce delivered costs, ensuring high-quality consultative service.

For over a decade, the WGTP has been offering turnkey supply chain solutions to our shipper members. Our best-in-class services encompass truckload shipping, LTL, intermodal transportation, refrigerated warehousing and forward distribution. As part of the program, shippers gain access to national surge capacity, customized pricing options, transportation performance analytics and dedicated account management.

The WGTP Advantage:

By enabling shippers to improve their logistics efficiency through effective management of spend, carrier performance and market risks, the WGTP provides a unique and substantial competitive advantage. We empower our members to optimize their supply chain operations, ensuring cost-effectiveness and superior performance.

Transportation Market Insights:

C.H. Robinson has two customer communities: shipper customers and carrier customers. Through conversations with carriers of all sizes, we have gained valuable insights into the market. Here are some recurring themes and perspectives from these discussions:

  • Awarded volumes are crucial for revenue stability
  • Larger fleets prioritize dedicated service awards
  • Over-reliance on the spot market poses challenges due to low pricing and limited volume availability
  • Timely delivery of tractor and trailer orders has been achieved as planned
  • The costs of new equipment remain remarkably high
  • Improved parts availability has resulted in fewer delays related to maintenance
  • There is an ample supply of drivers, enabling carriers to be more selective with their freight choices

As we reflect on the past year, it is clear that the WGTP has made significant strides in meeting the evolving needs of shipper members. By leveraging advanced technology, optimizing supply chains and providing unparalleled services, we continue to deliver a substantial competitive advantage. We remain committed to supporting our members’ success in the ever-changing transportation landscape.

To develop or expand your individual logistics program and learn more about the WGTP, please contact Lauren below:

Lauren Singh

WGTP / CHR Transportation Director, C.H. Robinson

(831) 392-7061