Our Mission and Vision

To enhance the competitiveness and profitability of our members and to lead our members and the fresh produce industry toward a healthy, sustainable and profitable future.


Since 1926, we have represented local and regional family farmers growing fresh produce in Arizona, California, and Colorado. Our members provide half the nation’s fresh fruits and vegetables including a third of America’s fresh organic produce. Some also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations we have provided variety and healthy choices as the first line of defense against obesity and disease. We grow the best medicine in the world.® Check out our infographic to learn more about who we are   


Western Growers is the association you want to belong to. As one of the most powerful trade associations in the nation, we are focused on protecting the unique interests of the specialty crop industry to ensure the long-term viability of our industry. We believe there is strength in numbers and together, our voice is powerful. Each year, members gather together to network and learn at our Annual Meeting.


Western Growers was founded in 1926 in California's Imperial Valley as the Western Growers Protective Association - our mission - to fight for fair transportation rates for the agricultural industry. Our philosophy then was that there is strength in numbers and that tradition lives on today. Bringing the industry together to support common goals remains a cornerstone of the association's strategy and purpose.

We can’t do this alone. I rely on Western Growers to represent us on costly regulatory matters that affect our business – they have proven to be a consistent and powerful front for our industry.”

Craig Reade
Bonipak, Santa Maria, CA
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Tom Nassif

Western Growers
President and CEO


Staff Directory
17620 Fitch Street
Irvine, CA 92614
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Victor Smith

JVSmith Companies, President and CEO

Why Work at WG

We’re here to help the growers and shippers – that’s what it’s all about. Western Growers is a family, and that includes both colleagues and members. I can go to any growing area in Arizona or California and be welcomed in by our members. Relationships like these are just one of the many reasons why I love this industry.

Tom Oliveri, Director Trade Practices and Commodities
Western Growers

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