Western Growers joined the Partnership for Traceability (PFT) to help drive greater coordination across the food industry as stakeholders continue to implement the FDA’s FSMA 204 Food Traceability Rule. Given the rule’s impact across diverse stakeholders, broad representation from all segments of the supply chain is essential.

If you haven’t heard, PFT and FDA will host two virtual town halls in 2026 on Food Traceability Rule implementation. These sessions will provide a forum for stakeholders and other interested parties to share perspectives, while also giving FDA the opportunity to better understand challenges associated with lot-level tracking. The goal is to identify key challenges and discuss potential solutions, including flexibilities to support compliance with the rule. Mark your calendars for June 15 and November 6, and click here to register and learn more about the upcoming town halls on Food Traceability Rule implementation.