On October 28, 2026, Western Growers welcomed executives from The Wonderful Company to Reservoir Farms for an immersive agtech field experience highlighting innovations poised to shape the future of agriculture. As a leading advocate for agricultural innovation, Western Growers brought together growers, technology providers, startup founders, and industry leaders to demonstrate how emerging technologies are helping producers address labor, water, efficiency, and sustainability challenges across the agricultural value chain.
The visit began with a networking breakfast, where representatives from Western Growers, The Wonderful Company, John Deere, Reservoir Farms, and participating agtech startups connected and discussed the evolving role of technology in modern farming. The gathering reinforced Western Growers’ commitment to accelerating innovation adoption by creating opportunities for growers and technology companies to collaborate in real-world settings.
Following introductions, the Wonderful team participated in a series of live field demonstrations featuring startups currently testing and scaling solutions at Reservoir Farms. Participating companies included Agerpoint, Agtom, Bonsai, FarmBlox, High Degree, Lumo, Niqo, Rootline, and Tensorfield. The demonstrations provided a firsthand look at how technologies ranging from precision sensing and automation to advanced analytics are being deployed to solve practical challenges on the farm. The faster the innovators can “break things,” the faster they can get their technology into the marketplace.
During the walking tour, participants had the opportunity to engage directly with startup founders and technology teams while seeing their innovations in action. These conversations highlighted the critical role Reservoir Farms plays as a proving ground for agricultural innovation, providing an environment where entrepreneurs can rapidly test, refine, and improve their technologies with immediate feedback from growers and industry partners. This collaborative model helps accelerate the development of solutions that are both practical and scalable for commercial agriculture.
The event concluded with an outdoor lunch and a presentation from Danny Bernstein, who shared Reservoir Farms’ current successes and vision for future growth. Bernstein highlighted how strategic partnerships with organizations such as Western Growers and John Deere are helping expand Reservoir Farms’ reach beyond Salinas and Sonoma into key agricultural regions including Yuma, Merced, and Yakima, creating new opportunities to connect innovators with growers across the West.
The visit reinforced Western Growers’ role as a thought leader in agricultural technology and innovation, fostering collaboration among growers, startups, and industry stakeholders to advance the next generation of farming solutions. As a valued member of Western Growers, The Wonderful Company shares a commitment to supporting innovation that strengthens the long-term competitiveness, sustainability, and resilience of agriculture. If you’re a Western Growers member company and would like to organize a demo day at Reservoir Farms, please reach out to the innovation team at [email protected].