Our social channels were all about the Western Growers 100th Annual Meeting this week, bringing the energy and excitement from Maui straight to our followers.
Leading up to the Annual Meeting, we gave our audience a preview of what was ahead, including our PAC Luncheon panel featuring political strategists Scott Jennings and Paul Begala discussing the post-midterm landscape for agriculture, moderated by Western Growers President and CEO Dave Puglia.
We also took a trip back to the 1970s with a throwback video showing what harvest looked like decades ago, giving followers a glimpse at how agriculture has evolved over the years.
On X, we shared an article from Western Growers’ Joelle Mosso on how food safety and sustainability go hand in hand and why the choices made today matter for the future of fresh produce.
Additionally, on Facebook we introduced our audience to the Trusted Recruiter Alliance, which Western Growers co-founded to advance responsible recruitment practices for seasonal workers. Our posts shared the principles behind the initiative, from greater transparency around how workers are recruited to a simple but important standard: No one should have to pay for a job.
What better way to celebrate 100 years than by using our social channels to share the people, progress and industry that have made Western Growers what it is today—and look ahead to what’s next.
Watch and share today on all platforms: