Empower yourself to use social media as a tool for industry advocacy. Building on our first virtual social media class where we learned about the seven archetypes of social media, WG Women is offering participants an in-depth look at effective social media tactics. The training will be provided by digital-first communications experts from Unearth.
Workshop 1.2: Social Media Cocktail Party
Using the analogy of attending a cocktail party, you will take a deep dive into effective Facebook, Twitter and Instagram tactics. Just like a cocktail party in real life, you will learn:
- How to get dressed, i.e. perfect your social media profile;
- Listen to conversations, i.e. find and follow your target audience; and
- Join in the conversations, i.e. create content as outlined by your archetype.
Thursday, September 17
1:00 p.m. – 3:00 p.m.
WG Women Program
Western Growers (WG) believes that women are essential to the future of agriculture, which is why we have developed WG Women, a program that prepares women for positions of leadership within WG member companies and the broader fresh produce industry.
After a short hiatus to retool during the COVID-19 pandemic, WG Women is back with a new series of virtual leadership development opportunities, including online leadership, social media and traditional media training courses.
Start Growing Today
Farming has never been more challenging, which is why Western Growers invests in fully committed advocates – your advocates – in Sacramento, Phoenix, and Washington, D.C. Only Western Growers offers members so many business services, supported by more than 400 dedicated employees.