The Western Growers Center for Innovation and Technology (WGCIT) in Salinas welcomed Ann Donahue, Director of Marketing and Communications for Western Growers, as the speaker for its September Lunch & Learn event.

The special event focused on media training for the representatives from the 20 agtech startups in attendance. With her extensive background as an entertainment journalist, Ann brought a wealth of knowledge (and her spot-on comedic timing) to the training.

The session covered a comprehensive list of topics, ranging from crisis communication strategies to adapting to the evolving media landscape in the age of artificial intelligence (AI). Participants were also coached on the nuances of non-verbal communication, including attire, posture and presentation skills in front of the camera.

This training was not just about handling the media effectively; it was about empowering the startups with the confidence to navigate the public domain with poise and professionalism. Media training for your team or business is available for Western Growers members. For more information, visit https://www.wga.com/wg-university/.