In Salinas, the unofficial “farming uniform” is consistent: jeans, a collared shirt, boots, and a logoed trucker hat and Carhartt puffy vest. It is functional, practical, and it means you’re ready to walk a field.

When Silicon Valley met the “Salad Bowl of the World,” the agtech crowd quickly realized that showing up in nice shoes or perfectly hemmed jeans made them stand out. So, naturally, they adopted our uniform.

Ben and Walt just returned from farm visits in Australia. Their field photos featured farmers in laced-up hiking boots, short-sleeve shirts, and, most shocking of all, shorts. My native Salinas brain could barely process it. Different climates, different crops, and different dress codes. And it made me appreciate our uniform even more.

The WG Innovation team recently added the company’s 100th Anniversary logo to our work vests because our gear must manage both a field walk and a meeting right after. At the Western Growers Center for Innovation & Technology, the wardrobe must work with ag and tech.