Magatte Wade, the founder and CEO of SkinIsSkin, will deliver the kickoff keynote at the Western Growers 2021 Annual Meeting, which will be held from Nov. 7 – 10 at the Fairmont Grand Del Mar, in San Diego.
SkinIsSkin, “the lip balm with a mission” is produced in Senegal, and Wade is dedicated to reducing racial discrimination while creating jobs and prosperity in her home country.
“Perhaps the most unique challenge we face is that the world has come to perceive that Africans themselves are not capable of creating prosperity – and require charity in order to survive,” Wade said. “This simply isn’t true. The combination of negative perceptions of Africans, combined with widespread ignorance regarding the need for economic freedom, is a toxic combination.”
Wade was named by Forbes as one of the “20 Youngest Power Women in Africa”; as a Young Global Leader with the World Economic Forum at Davos; and serves on the Advisory Board of the Whole Planet Foundation of Whole Foods Market. Her previous speaking engagements include at the United Nations, the Aspen Institute and the Wharton School of Business.
Besides the kickoff keynote to be delivered by Wade, the Western Growers 2021 Annual Meeting also will honor agriculture advocate Carol Chandler with the Award of Honor. To register to attend the Annual Meeting or to take advantage of sponsorship opportunities, please go to the 2021 Annual Meeting website.