March 28, 2023

FIRA USA 2023 Debuts Farming Robots in Salinas, Sept. 19-21, 2023

SALINAS, Calif.—The California Rodeo Salinas is set to become the hub of agricultural innovation as it hosts the 2023 edition of FIRA USA. The three-day event will bring together the agtech automation community for a showcase of the latest robotic farming solutions, exhibitions, presentations, discussions and networking opportunities.

Following a successful first edition in Fresno in 2022, the French non-profit association GOFAR, Western Growers, and the VINE/University of California, Agriculture and Natural Resources (UC-ANR) are collaborating once again for this traveling event throughout California. The event aims to bring together startups and growers, providing them with great content, demos, and conversations that will benefit the agtech automation community.

FIRA in Salinas: robot exhibition, demos, extravaganza and live sessions, all in one place 

The primary goal of FIRA USA is to unite the agtech automation community through engaging content, innovative demos, and fruitful conversations. “We found a willing audience on both sides — startups enjoyed being part of a focused event where most of the attendees were looking for their type of solution, and growers were also interested in attending a show that focused on one type of solution,” said Walt Duflock, VP Innovation at Western Growers.

The Salinas location at the rodeo grounds offers a comprehensive experience, with all formats located in one place, making it effortless for attendees to navigate between theater-style presentations, the exhibitor area, and the demo area. “Our aim is to create a favorable environment that facilitates seamless interaction between growers, innovators, and the latest advancements in robotic farming technology,” said Gabriel Youtsey, Chief Innovation Officer at UC-ANR and head of The VINE initiative.

April 27th: D-Day for FIRA USA official launch

“We are very delighted to officially launch the registration and special calls in Salinas, on April 27th,” said Gwendoline Legrand and Maialen Cazenave, the co-directors of GOFAR.

April 27th will mark the launch of:

  • Registration opening for the attendees
  • The Call for Pitches for the pitch sessions of startups towards VCs and investors 
  • The Call for Abstracts for the selection of the Project Research that will be presented during the R&D Day


For more information and to register for the event, please visit: