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December 7, 2022

GreenLink™: The Online Platform for Food Safety Risk Management

Developed by the Western Growers Science team, GreenLink™ provides a secure, anonymous online network that enables users to share data in the field of food safety. With this aggregated data information, users have access to valuable anonymized data that can help them strategically anticipate, predict, and plan food safety strategies.

De Ann Davis, Senior Vice President of Science at WG, and Crème Global Data Scientist William O’Sullivan this week gave a presentation to the Society for Risk Analysis Annual Meeting providing an overview and initial results of GreenLink™.

In that presentation, the duo discussed how user-provided collated data helps widen the scope of understanding to construct an industry-wide data-driven narrative, driving favorable outcomes and helping to shift action from reactive to proactive.

Contributing users have access to both anonymized aggregated data and data around their individual operations regarding plant and harvest schedules, pre-season and pre-harvest assessments, product testing and water testing information.

Some of the benefits of GreenLink™ are:

  • Easy integration with existing data management systems
  • Useful insights
  • Ability to analyze and compare data
  • Security
  • Confidentiality
  • Accessibility
  • Opportunity to contribute to a positive industry narrative
  • Chance to improve industry data practices

Participants using the platform retain the ownership of their data and decide how much they want to share. As a private data trust, a committee of participants oversees the platform, which is managed by acclaimed data strategy firm Crème Global.

After easy integration of data from the growers, the information is anonymized through secure data storage. This information is integrated with public data (like weather and location) and run through predictive modeling before converting into useful tables on the dashboard results.

GreenLink™ serves as the connection between farms, transforming disparate data into a tool that can help strengthen the industry and advance food safety. GreenLink™ is a community platform that is made and strengthened by the people who use it. Every new addition contributes to the platform’s development and utility.

To learn more about GreenLink™, please contact Western Growers at [email protected].