December 19, 2022

Grimmway’s Jeff Morrison Attracts Record Number of Startups to December WGCIT Lunch & Learn

Jeff Morrison, Director of Innovation & New Technology at Grimmway, spoke at the Lunch & Learn at The WG Center for Innovation & Technology in Salinas on December 14.  Morrison attracted 20 startups to his talk, which is the most engagement for the monthly event yet.

Western Growers’ Dennis Donohue, Center for Innovation and Technology Director, emceed the occasion.

Morrison talked about the pain points facing agriculture regarding labor, water, and regulatory issues and how the labor and water are the points that guide technology evaluation. “There has to be an ROI to have relevance in the marketplace,” he said.

Looking to the future, Morrison discussed that Grimmway wants to be an attractive partner for co-development around technology and innovation. Grimmway brings a lot to the offer of co-development, with President & CEO Jeff Huckaby being named the Organic Grower of the Year at the Organic Grower Summit this year. Along with a track record of success, Grimmway offers a cohesive teamwork-minded environment in their field operation collaboration.

For more information regarding future networking events or seminars at The WG Center for Innovation & Technology, visit