May 18, 2017

May 23 Tech Talk Highlights Aerial Imagery for Agriculture

During this month’s Tech Talk, TerrAvion will reveal how to utilize aerial imagery to make farming operations more profitable. TerrAvion Vice President Bob Westbrook will discuss how their aerial imagery subscription service delivers weekly images at plant or row-level resolution to guide management, agronomy, pest protection and forecasting.

TerrAvion, an agtech startup in the Western Growers Center for Innovation & Technology, provides growers with up-to-date maps and data of fields to help growers direct resources more efficiently and save time. For example, a grower can look at a photograph of a field provided by TerrAvion and compare it to images taken of the same field throughout the season. If they see yellowing in the middle of an area that was not there the week before, they can visit that field to determine the problem and solve it.

During the Tech Talk, Westbrook will provide an overview of the key services, including:

  • High Resolution: Row level resolution lets growers see what’s really happening.
  • Lowest Prices: No one has published or quoted lower prices on imagery than TerrAvion’s standard prices.
  • Themography: See water (or lack thereof) before it damages plants.
  • Reliable: Unlike satellites and drones, TerrAvion work around clouds so delivery of imagery remains consistent.
  • Most Images per Season: To help growers make decisions every week.


For more information about how the service works, read the “Aerial Imagery: Using ‘Old’ Technology for New Analytics” story in WG&S Magazine and join us for the Tech Talk on Tuesday, May 23, 2017.


TerrAvion Tech Talk®

Date: Tuesday, May 23, 2017

Location: Online or in-person.

Online: you will be emailed a link when you register.

In-person: Western Growers Center for Innovation & Technology (150 Main Street, Suite 130, Salinas, CA 93901)

Time: 3:00 PM – 4:00 PM PDT

RSVP: To attend in-person, please RSVP to Emily Lyons at [email protected].

To attend online, please register here.

Tech Talks, which are offered at no cost, are hosted by the Center to introduce WG members and the community to the latest innovations. For more information about the Tech Talk Series or the Center, contact Hank Giclas at (949) 885-2205.