Save the date!
Western Growers has partnered with Plug and Play to spotlight one of the most pressing challenges facing agriculture today: harvest automation.
Join us on Thursday, October 9, 2025, for an online event, Harvest Automation Tech Exploration, where industry leaders and innovators will showcase solutions that can help growers reduce costs, address labor shortages and move closer to a more automated future.
Did you know …? Growers spent $16.3 billion on 850 million hours of farmworker activities last year, in which two-thirds of that time was dedicated to harvesting crops?
Western Growers is working with partners like Plug and Play to accelerate the research, development and commercialization of harvest automation technologies that can help fill this gap.
This session will feature:
- A keynote by Connie Bowen (Farmhand Ventures)
- A startup showcase, featuring cutting-edge automation solutions
- Insights into technologies that deliver ROI today while building toward long-term automation goals
Plug and Play’s scouting team is actively identifying promising technologies in robotics, AI, imaging and advanced machinery designed to make harvesting more efficient and sustainable. This is a unique opportunity for growers to listen in, ask questions and gain early exposure to solutions shaping industry.
Event Details
When: Thursday, October 9, 2025, 4 p.m. – 5:40 p.m. CST / 2 p.m. – 3:40 p.m. PST
Where: Online. Register here.
All Western Growers members are encouraged to attend.