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September 8, 2020

Registration Open for WG Women Social Media Workshop Part Two

Empower yourself to use social media as a tool for industry advocacy. Building on our first virtual social media class where we learned about the seven archetypes of social media, WG Women is offering participants an in-depth look at effective social media tactics. The training will be provided by digital-first communications experts from Unearth.

Workshop 1.2: Social Media Cocktail Party
Using the analogy of attending a cocktail party, you will take a deep dive into effective Facebook, Twitter and Instagram tactics. Just like a cocktail party in real life, you will learn:

  • How to get dressed, i.e. perfect your social media profile;
  • Listen to conversations, i.e. find and follow your target audience; and
  • Join in the conversations, i.e. create content as outlined by your archetype.

Thursday, September 17
1:00 p.m. – 3:00 p.m.

Click here to register

WG Women Program

Western Growers (WG) believes that women are essential to the future of agriculture, which is why we have developed WG Women, a program that prepares women for positions of leadership within WG member companies and the broader fresh produce industry.

After a short hiatus to retool during the COVID-19 pandemic, WG Women is back with a new series of virtual leadership development opportunities, including online leadership, social media and traditional media training courses. 

Click here to learn more about WG Women