Empower yourself to use social media as a tool for industry advocacy. Building on our first virtual social media class where we learned about the seven archetypes of social media, WG Women is offering participants an in-depth look at effective social media tactics. The training will be provided by digital-first communications experts from Unearth.
Workshop 1.2: Social Media Cocktail Party
Using the analogy of attending a cocktail party, you will take a deep dive into effective Facebook, Twitter and Instagram tactics. Just like a cocktail party in real life, you will learn:
- How to get dressed, i.e. perfect your social media profile;
- Listen to conversations, i.e. find and follow your target audience; and
- Join in the conversations, i.e. create content as outlined by your archetype.
Thursday, September 17
1:00 p.m. – 3:00 p.m.
WG Women Program
Western Growers (WG) believes that women are essential to the future of agriculture, which is why we have developed WG Women, a program that prepares women for positions of leadership within WG member companies and the broader fresh produce industry.
After a short hiatus to retool during the COVID-19 pandemic, WG Women is back with a new series of virtual leadership development opportunities, including online leadership, social media and traditional media training courses.