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November 17, 2016

Reiters Honored for Extraordinary Industry Achievements

[VIDEO::https://youtu.be/MVME2pPCWG8::aVideoStyle]

The Award Dinner proved to be one of the meeting’s most memorable events. Larry Cox and Bob Gray kicked off the event by introducing the two men of the evening: Miles and Garland Reiter.

“The Reiter Brothers have been pioneers in the agriculture industry and both Reiter Affiliated Companies and Driscoll’s are synonymous with quality berries,” said Cox. “The key to their success? Commitment.”

Surrounded by family and friends, Miles and Garland each gave heart-warming speeches while receiving the 2016 Award of Honor. Miles started by thanking their loved ones and mentors for their guidance and support, and later shared the importance of creating an environment that encourages customer success. “I’m proud to share this award with my brother. We’ve been down the road a lot together and feel good about what we’ve accomplished throughout the years. We really appreciate being recognized for that,” said Miles.

Garland left the crowd laughing with anecdotes from the brothers’ childhood, sharing what they’ve learned over the past 40 years as farmers and emphasizing the importance of investing in future generations.

“The inspiration for us has been the customer and consumer interest,” said Garland. “Looking ahead with enthusiasm and gray hair, we feel that we have invested in the next generation and new talent to move forward. If we continue to listen in the field, engage with consumers and empower our youth, we will further bring diversity and success to agriculture.”

This is only the second time in WG’s history that the Board of Directors has chosen two individuals to receive the award together, and there is no pair more worthy of this honor than the extraordinary brother duo who have established themselves as pioneers in the berry industry.

Together, the Reiter brothers have expanded the market for berries and developed new berry commodities for consumers. They have not only preserved the legacy that preceded them, but grown their companies to be among the leaders in the agricultural industry. Learn more about their achievements in the “A Family Tradition: Reiter Brothers Build a Berry Legacy” story featured in WG&S magazine. 

To view Miles and Garland’s speech during the Award Dinner, watch the livestreamed video on the Western Growers Facebook.