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May 19, 2016

Two New Innovators Advance WG’s AgTech Mission

Western Growers proudly welcomes TerrAvion and Trace Genomics as the two newest startup companies in the Center for Innovation & Technology in Salinas, Calif. The Western Growers Center for Innovation & Technology (WGCIT) opened its doors in December 2015 with six start-up companies and now has 15 companies working toward developing innovative solutions to help solve agriculture’s biggest challenges.

Using genetic sequencing technology, Trace Genomics provides customers with affordable detection of hundreds of pathogens and beneficial organisms simultaneously, enabling strain-specific identification of soil and seed-borne diseases.

TerrAvion focuses on providing real-time aerial imagery service for agriculture. Just recently, the company joined GeoVisual Analytics (who is also a WGCIT resident) on an agtech panel that discussed cutting-edge trends in imagery and innovative ways that aerial imagery can be used to detect crop stress, predict yield and reduce labor costs. The two companies are in the midst of launching a pilot project with hopes of presenting results this summer. A full recap of the panel can be found on the newly launched WGCIT blog site

Western Growers would also like to thank Coastline Family Farms for their sponsorship of the WGCIT. Coastal Produce is the 12th WGCIT sponsor and, together, the sponsors are a driving force in helping accelerate the development and deployment of technological advances in agriculture.

For a full list of the WGCIT residents and sponsors, visit