Last week, iFoods, a company with whom Western Growers has partnered on food safety initiatives was featured prominently in a Wall Street Journal (WSJ) article. The article appeared on May 14, 2015, and is entitled, “When E.Coli Becomes a Business Opportunity” and focuses on start-up companies that have sprouted up “to help U.S. food makers tackle a wave of new federal safety regulations and intensified enforcement of the nation’s food laws.” iFoods is one of those companies.
iFoods was borne out of significant collaboration with Western Growers Science and Technology staff, under the direction of Sr. Vice President Hank Giclas who has been working with iFoods affiliated parent and sister companies for over a decade. WG has invested resources in the form of time, energy, and seed money to enable iFoods to thrive, and has acted as its main marketer for them, opening doors and making connections to allow the company to thrive in this newly-emerging market.
WG has promoted iFoods to outside groups and also held a webinar this past March to make members aware of how this collaboration and the software as a service (SaaS) can help companies harness data to improve performance, reduce costs and demonstrate how to keep food safe and protect the environment.
Western Growers is proud of this partnership and is happy that the WSJ decided to do a story on how data is helping to improve food safety and that iFoods was showcased.
Unfortunately, due to pay wall restrictions, Western Growers cannot share the article directly with our readers; however, if you have a subscription to the WSJ, you can CLICK HERE to sign in and read the article. There is also an accompanying video you can watch.