April 9, 2020

WG Launches #AgIsEssential Social Media Campaign

This week, Western Growers launched a social media campaign highlighting the extraordinary efforts the agriculture industry is making to continue providing our country with a safe, healthy, abundant and affordable food supply during the COVID-19 pandemic.

The campaign includes sharing videos and graphics geared toward educating the public on how WG members are ensuring the safety of their workforce, how the COVID-19 outbreak is impacting their operations and how proud farmers are to be on the front line of feeding America during the coronavirus pandemic.

“One thing I would like the public to know during this crisis is that American farmers and ranchers are still showing up to work every single day to provide the most nutritious and safest food out there. So please keep supporting our industry and we will keep feeding America,” said Lindsey Mebane, food safety manager for Tasteful Selections, in one of the videos.

The first round of videos and graphics are now posted on WG’s Facebook, Twitter and Instagram, and all content will be tied together with the #agisessential hashtag so users can easily search for and find these posts on all social media platforms. In the first couple days of the campaign, more than 40,000 people have already been reached.

WG will continue to run the campaign through the month of April. We encourage all members to participate in the social media campaign by recording a selfie-style video on their smart phone answering either or both of the questions:

  1. What is one thing you would like the public to know about your farming operation or the agriculture industry during the COVID-19 outbreak?
  2. What is your farming operation doing to ensure the health and safety of your workers during the COVID-19 pandemic?

All videos can be submitted to Cory Lunde at [email protected].