The Western Growers Center for Innovation and Technology (WGCIT) welcomed Owner Larry Cox from Coastline Family Farms as the speaker for its August Lunch and Learn event.

For the representatives in attendance, Cox spoke about his expansion from farming in the desert to Mexico, Salinas and Oregon. He also talked about the insights he gained from his own father, a farmer in the Imperial Valley, and the lessons he received but didn’t appreciate until later in life. He said he put his father’s lesson of the “3 Rs” into action when he decided to expand his farming operations: Be Resilient, Be Realistic and Be Resourceful. When he spoke about using automatic weeders in his fields, he jokingly referred to himself as a “world-class weed farmer.”

For more information about joining the WGCIT and having access to future events, visit the Center’s website here.