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May 14, 2021

Meet Your Future Volunteer Leaders: Colby Pereira

Colby Pereira serves as vice president of operations at Braga Fresh Family Farms, supporting the overall farming and harvest operations. She has a keen focus on employee health and safety and has diligently led the farm’s COVID-19 response team.

Colby is a proud native of Soledad, CA, and uses her extensive background in agriculture to support leading organizations such as the Monterey County Farm Bureau, Salinas Valley Chapter of California Women for Agriculture, Grower Shipper Association of Central CA, CA Leafy Greens Marketing Agreement Technical Committee and Salinas Valley Chamber of Commerce Board.

Journey with Colby as she reveals her biggest passions in life.

Adventure Life:
 I rode a Segway down the streets of San Francisco, conquering the traffic, hills and even curvy Lombard Street.

Family Life:
My family is the most important group of people in my life. They are the most incredible support system one could ever ask for.

Sporting Life:
My hubby, Jeff, is my best friend, my biggest fan and the one that I enjoy doing life with. 

Travel Life:
I love to travel anywhere and everywhere!  I’m definitely looking forward to continuing to explore the world again soon!

Work Life:
Policy development and agricultural advocacy are among two of my passions. I recently hosted a field tour for CA State Senator Anna Caballero and CA State Assemblymember Robert Rivas.

Click here to see more about Colby’s life. 

Colby is one of nine individuals selected to be in Class 6 of the Future Volunteer Leaders, a program that guides the next generation of leaders within Western Growers member companies interested in becoming more informed and effective advocates for the fresh produce industry.