Posts By: Western Growers

Getting the Most Out of Your Western Growers Membership

By Kim Sherman Western Growers Director of Membership   Western Growers has one mission: to enhance the competitiveness and profitability of our members. Over the past 91 years, we’ve lived up to this vision through committed advocacy in public policy and political action, and by offering diverse educational opportunities and affordable business services designed from ...

Business Strategies: Ownership Transitions in the Produce Industry

By Brandt Brereton and Jared Hanley Brereton, Hanley & Company   The western U.S. produce industry appears to be experiencing an accelerating rate of mergers and acquisitions. Brandt Brereton and Jared Hanley are experts on this topic, having spent the last 22 years advising owners of agricultural assets on various types of corporate finance transactions. ...

PACKAGING THE BRAND

By Chris Passarelli One cannot overstate the importance of packaging to your overall brand. The most successful agriculture companies leverage their packaging brands as premium consumer value-adds to differentiate their commodities and gain a competitive advantage in the market. Marketers use creative elements and innovative packaging to set their products apart from the pack, build ...

Wellness Benefits: Don’t Underestimate Their Value to Employees

By David Zanze If you don’t offer them already, could it be that you consider wellness a lightweight option when it comes to reducing health care spending and not worth the additional cost? The reality is that many employers offer wellness benefits to keep costs down and employee morale up. Wellness initiatives can cover a ...